Email Marketing

Reach out to your subscribers through your weekly or monthly newsletters

Attract them with your new offers and updates

EMAIL MARKETING

The evolution of technological change and the amount of tools available to digital marketers is limitless. According to VentureBeat, a stunning 1,876 companies across 43 different marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and many more exist as strategies to connect with leading clients. However, there is a digital strategy that stands out among others - Email marketing.

What is Email Marketing?

Email marketing is a digital strategy that utilizes the use of e-mail, it establishes the relationship of potential buyers or clients by promoting and advertising services or products.

Starting up your Email marketing

1. Build an e-mail marketing strategy

Determine your target clients, in order to interact effectively with them, dig a little deeper into your audience segment. Have a good understanding of who your targets are, this discernment will create a better relationship with your clients which will eventually lead to an increase in ROI.

2. Decide the content of your email

After determining your clients, now, it's time to decide the content of your e-mails. Make sure to send emails with the right intent and purpose, this will reflect on what kind of company you have.

3. Create a schedule and Plan your sending frequency

Develop a content calendar to plan campaigns, blog articles, social media posts, etc., Categorize your email marketing schedule based on the client's attitude. Plan the types of content you submit and the frequency you send.

4. Code your templates and Design email campaigns

Code your own email templates to have control over it. Concentrate on your content and keep your design plain. It is recommended to set out all the elements for your advertisement in a system, placing the most valuable details or the main topics to the top so that clients can easily search your emails if they're pressed for time.

5.Evaluate your emails before sending

The emails of the clients are distinct and unique from one another, which means the message you create will look different in the subscriber's email inboxes. So, send a test email to your co-workers or friends to evaluate and check the content of your emails.

6.Measure the performance of your Email Marketing

The Importance of Email Marketing

Here are the top 3 reasons why you should put email marketing in your business strategy:

1.Email is the best communication channel - According to Optinmonster (2020) , at least 99% of people check their email every day. This paves a way in a greater platform wherein a lot of people are engaging on a daily basis.

2.You have control over your lists - Unlike other social media platforms wherein your account can be suspended or deleted, email can make you maneuver your own list by reaching out to new customers and new prospects. It helps you build relationships with potential clients and it is one of the most effective ways to get more.

3.Email marketing converts better - The average order value of an email is at least three times the value of social media (Patel, 2020). Thus, making email the best way to make online sales.

Advantages of Email Marketing

Email is considered to be one of the most cost-effective resources available. According to a 2015 study by the UK-based Direct Marketing Association (DMA), they found that the average return on investment ( ROI) for every $1 spent is $38. Email marketing will not only help you generate greater ROI but also increase your chances of getting great clients by establishing a good relationship with them.

Bring your business to the next level by venturing into email marketing. This will surely deliver huge returns for marketers in the long run. Make sure to deliver quality content for your subscriber, be polite, and respectful to them. Keep in mind that your emails can either spark their interest or lose it forever.

There's no right formula for getting clients but always create an end goal in mind, and stick to the core values of your company.

Email Marketing Tasks We Can Do For You:

Pre-Qualify Leads base on Client Avatar
Build Email List
Create Email Sequence - with 2 Follow ups
Put Intervals in between Sequence
Test Email Sequence